Emirates Airline is one of the leading airlines in the region and one of the world's leading companies.
For such a study, we launched a campaign to track and monitor the user's journey and behavior (on-site).
We found that there was a significant loss in booking due to issuing of the visa while users spent the necessary time and access to reach the desired flow.
Therefore, we maintained users’ experience, boosted our campaigns and (ROI) return on investment.
What we did for them:
1. Develop a digital visa system for foreigners; improve the user experience with the integration of the reservation system and 3 channels of communication.
2. Launching a campaign in 11 countries (whose citizens require a visa) and turning the public to start using this system.
3. Manage social media accounts to enhance service and engage more.
Our campaign was customized, the results were directed, we took each country and contacted them based on their culture while marketing the value (visit Dubai) and to show them how easy it is and in just one click away
In social media we promoted competitive prices and experienced people who may once be booked with the UAE, we monitor social platforms in all countries and link our content with the top trending topics using contextual content targeting as well.
Our module in social media was set to (listen, monitor, engage), we monitored every mention that happened in the digital horizon and engaged with it to convert it to the ultimate desired results.