SEM (Search Engine Marketing) is the form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. (That is the main difference between SEM and SEO) So, It’s all about search engines, we all strive to win their love and to get on top of their search results. We are Google partners and we earned the badge since we have the expertise and the resources to conduct successful campaigns to increase your visibility and drive traffic to your website. We are not an advertising agency, and our expertise is not limited to have the best CPC or CTR, we look up the user's journey, behavior and experience in order to ensure the highest engagement and ROI. Add to that the tracking and monitoring modules, practices and software we use will improve any type of campaign to deliver higher performance and tangible results (conversion). Having a partnership with Google and Working globally with different types of clients with different needs and objectives acquires us merit and allows to say we are now among the best in the region.