Remember the Ellen DeGeneres’ selfie when all Celebs grouped to take a picture at the 2014 Oscars?

Online marketing and business intelligence were born to work with each other.
Both fields are built on utilizing data to make decisions to improve processes and optimize ROI (return on investment).

The goal of social media management is to reach a higher engagement level to develop a relationship with your potential fans or followers, but the remaining question is, are they virtual or actual customers?

Social media conversion conveys the standards into how you can reach the desired ROI from all social platforms, making your fans or followers real customers by making the most of that relation.

Conversion in language is the process of changing or causing something or someone to change from one form to another.
When you adopt this concept in digital marketing, it is considered the most advanced solution, which defines where you and your customers stand and where you should be (the new form of them and how your technique affected them).
What we mean here is how to transfer the user or the visitor into a registered customer within the site and these are the results that are accounted for and achieving them means we have won.

The type of clients here is different, they are initiatives that need a lot of exposure to be able to serve their purpose right.

Since the government sector joined the digital world and started to offer their services there, they wanted to take a share in promoting initiatives, but their work was all in what we call the monologue form, as in posting and sharing content without interacting with their audience, we on the other hand handle initiatives in a different approach.