SEO and Website improvement:
We started our work with them by doing the analysis for their online presence and how we can activate their website more as a point of sales. Our scope of work was analyzing their existing visits channels and improve user journeys and behaviors, we changed the experience for the website and we make it search engine optimized.
In order to activate the role of social media more and more, during Ramadan we created a social app the objective with it is to make users more active with their friends and describe their personalities and the one who gets the higher endorsement for a specific quality or description the one who will win. This app creates a market buzz and even the users who weren’t STC fan or follower become a fan or follower just to participate and engage.