Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aiming in increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual's web-browsing behavior.
When a consumer visits a web site or app, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, to create a 'profile' that links to that visitor's web browser. As a result, we can use this data to create defined audience segments based on the visitors that have similar profiles “Wikipedia “.
Working regionally for more than 9 years with more than 100 clients allow us to collect this data and do the needed preferential for any client.
Behavioral marketing could be employed for companies which has different types of audience profiles or high product or service diversity.