Herman Miller:

By the middle of the 20th century, the name Herman Miller had become synonymous with “modern” furniture. Working with legendary designers George Nelson and Charles and Ray Eames, the company produced pieces that would become classics of industrial design.

In collaboration with their local representatives, we launched a regional campaign introducing the Aeron chair, which is an extraordinary piece of work and has many advanced features and qualities, we managed to make it acknowledged globally, while regionally our objective was to sell this chair and this is what we did.

Through our campaigns the sales' results were phenomenal and the representatives finished their first order.