The type of clients here is different, they are initiatives that need a lot of exposure to be able to serve their purpose right. Since the government sector joined the digital world and started to offer their services there, they wanted to take a share in promoting initiatives, but their work was all in what we call the monologue form, as in posting and sharing content without interacting with their audience, we on the other hand handle initiatives in a different approach. We read insights and work upon them, we improve the communication and control the content and the outcome and this way we give these initiatives an extended lifespan and a rewarding conclusion.
