We were the first company in the middle east to use Programmatic media in 2016. So, what is Programmatic Media? It is an automated process to leverage marketing technology that automates the buying, placement, and optimization of paid media. One key aspect of programmatic media is RTB real-time bidding which allows the use of audience insights and technology to tailor messages to a particular individual, at a particular moment in a specific context, ultimately enabling an additional layer of value. Programmatic media is transacted across a wide and diverse array of forms including digital media (desktop, mobile and social media). Our marketing team oversees this process to every detail to analyze the relationship of data generated by your brand’s own media and the placement of digital ads in the programmatic marketplace and this results in better ROI
