What gets you clicking? Why would you click on a link or ad or anything? This is what marketers’ study, they study you and your behavior online, your likes and purchases, what gets you clicking is what you will click next and more because the marketers studied your behavior online. Behavioral marketing targets consumers based on their behavior on Web sites, rather than purely by the content of pages they visit Behavioral targeting comprises a range of technologies and techniques used by the online website. Publishers and advertisers aim at increasing the effectiveness of advertising by using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual's web-browsing behavior. When a consumer visits a website or app, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, to create a 'profile' that links to that visitor's web browser. As a result, we can use this data to create defined audience segments based on the visitors that have similar profiles “Wikipedia “. Working regionally for more than 10 years with more than 260 clients allows us to collect this data and do the needed for any client. Behavioral marketing could be employed for companies which have different types of audience profiles or high product or service diversity.
