SEM (Search Engine Marketing) is the form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. (That is the main difference between SEM and SEO) It is an advertising campaign that targets the behavior of the target when searching for a service or product using the search engine, and it is targeting specific words or phrases so that the text of the advertisement appears when the search is performed using these words or texts. The process of selecting these words or texts is in proportion to the monthly search volume and words related to the nature of the customer’s work, whether it is a service or product. These campaigns are considered one of the most highly interactive search engine campaigns due to the need of the user. So, It’s all about search engines, we all strive to win their love and to get on top of their search results. We are Google partners and we earned the badge since we have the expertise and the resources to conduct successful campaigns to increase your visibility and drive traffic to your website. We are not an advertising agency, and our expertise is not limited to have the best CPC or CTR, we look up the user's journey, behavior and experience in order to ensure the highest engagement and ROI. Add to that the tracking and monitoring modules, practices and software we use will improve any type of campaign to deliver higher performance and tangible results (conversion). Having a partnership with Google and Working globally with different types of clients with different needs and objectives acquires us the merit and allows to say we are now among the best in the region.